Workshops October 7th

On October 7th we'll have workshops, tickets are sold separately so you don't need a ticket to the conference to attend the workshops.

Each workshop will cost you 15.000 ISK / 95 EUR. You can only choose one workshop in the morning and one in the afternoon.

Morning 9 - 12

Defining a Flexible Process

Simon Collison

Simon has spent a decade working with some of the most demanding projects and clients known to man (with scars to prove it), and has established a rigorous yet flexible approach to getting the best from the brief, the client and the creative team, whilst never compromising audience needs.

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Copywriting for the web

Relly Annett-Baker

Relly Annett-Baker has spent a decade at the coalface of content creation. This workshop draws on her experience to explore the fundamentals of copywriting for the web, why it should be your first consideration for new and revised sites, a DIY guide to copy from headline to footnotes, and how to avoid the mistakes rookie writers make.

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Usability Testing

Andy Budd

Usability tests are an excellent way of discovering problems with a product or service. Commissioning a dedicated usability lab will provide a high degree of scientific rigour but obviously comes at significant cost. Instead of a single academic evaluation, why not bring your testing in-house and run it alongside your design and development process?

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Afternoon 13 - 16

Building your Business with Social Networks - The Whuffie Factor

Tara Hunt

Everyone knows about blogs and social networks such as Facebook and Twitter. And they've heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And more to the point, how do you do it?

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Content Strategy: The Missing Piece of the Puzzle

Karen McGrane

Web content: it's the meat in the sandwich, not the icing on the cake. Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be "somebody else's problem."

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Building Cross-Platform Mobile Apps

Jonathan Stark

Thanks to mobile phones, we have moved from virtually no one having access to information, to virtually everyone having access to all the vast resources of the web. This is arguably the most important achievement of our generation. Despite its importance, the mobile web is in its infancy. Physical, technical, financial, and political forces have created platform fragmentation like never before, and it's going to get worse before it gets better.

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