Relly Annett-Baker has spent a decade at the coalface of content creation. This workshop draws on her experience to explore the fundamentals of copywriting for the web, why it should be your first consideration for new and revised sites, a DIY guide to copy from headline to footnotes, and how to avoid the mistakes rookie writers make.
The workshop then builds on this with practical real-world examples, writing exercises and practical advice on creating copy and content with value as well as understanding why every word on your site, not just the articles, makes a difference. By the end, you will have examples of good headlines, microcopy and content that you have written to fulfill a brief and a solid knowledge of managing both the creative and business practicalities of web copy creation.